Ink Soy Sauce: New Work Makes a Big Splash

If you’re a foodie, you’ll especially appreciate our latest creative endeavor at B+C, where we helped name, brand and package a new line of gourmet soy sauces. After some enlightening taste tests and initial meetings with the creators of these tasty concoctions, we put down our chopsticks and got to work. The client chose “Ink Soy Sauce” as the product name, and after establishing the logo, we created messaging and graphics as bold as the sauce itself, for use on the packaging, stationery and website. Lastly, a promotional kit was needed for presenting the new product line to retailers. The combination of bamboo and metal gave the finished cases an impressive and unique culinary feel. We’re excited to say that Ink Soy Sauce has already made its debut on the shelves in grocery stores throughout Los Angeles, and the line was recently rolled out at Walmart. Make sure to grab yourself a bottle, or two at inksoysauce.com, because Ink is shaking things up from coast to coast.

— Team Banowetz

New Look for Nat+Tin: It’s in the (Hand)Bag

If you appreciate fine craftsmanship and the concept of upcycling, you’ll appreciate our new client Nat+Tin, a Dallas business that’s helping make the world a more beautiful place, one custom handbag at a time. Two creative mothers with a desire to channel their unique sense of style and taste, the owners of Nat+Tin transform high-quality remnant fabric pieces into one-of-a-kind clutches, wallets, pillows and more. In an effort to elevate their brand to reflect the unique handcrafted quality of their products, they contacted B+C to create a new logo. The selected design has a slightly feminine tone, and beautifully complements the look and feel of their handiwork. You can grab your own timeless piece at natandtin.com.  

Detwiler+Wood: Positive Outcomes of New Branding Project

The Banowetz Team recently had the exciting opportunity to work with Dallas real estate experts Detwiler+Wood on their new branding and advertising efforts. This firm is actually the result of a long-standing professional collaboration between Amy Detwiler and Michelle Wood, who were the top-producing team at Briggs Freeman Sotheby’s International Realty last year. Amy and Michelle were looking to officially brand their partnership and mark this significant milestone with a multi-faceted marketing effort. Banowetz + Company created their new logo and an attention-getting direct mail, digital and print ad campaign to announce the new brand and communicate all the pluses of working with this real estate powerhouse.

— Team Banowetz