At a Loss for Words: Fun new campaign for Mercedes-Benz of Plano

We’ve just wrapped up a new ad campaign for our long-term client, Mercedes-Benz of Plano. The concept — which features black and white photography contrasted against bold, colorful type — plays up their vehicles, service and overall customer experience as so exceptional, they are hard to describe. We drive home the point with the use of fun, made-up words as headlines. Watch for the series to be popping up in publications, on the radio and on billboards. Here’s a preview of some of the print ads. And if you find yourself at a loss for words to describe something that’s “beyond great,” feel free to borrow any of our “fantabulous” terms.

— Team Banowetz

Sexy New Logo: Banowetz brands unisex product line

As part of the launch of a new personal care product line, Banowetz + Company just designed a logo and packaging labels for Des Trois, which translated means “of the three.” The client wanted branding that would not only appeal to both genders, but also feel very sexy and sensual, implying two’s company, three’s a... well, we’ll leave the rest to your imagination. Sneak a peek at the final mark below — a cleverly abstracted representation of three figures, which when intermixed both standing and lying down, form an attractively playful pattern.

— Team Banowetz

Spring Fling: Fresh looks in NorthParkNOW

It’s spring! That means it’s time to shed your winter wardrobe in exchange for lighter, brighter attire. It’s also a perfect excuse to shop (as if most of us need one). Banowetz + Co. has teamed up with NorthPark Center once again to keep you on-trend with a guide to the must-have looks of the season — the new issue of NorthParkNOW. Free copies are available at the shopping center, so grab one before they’re gone. 

Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Lexi, Wallflower Management
Male Model: Luke Crawford, Kim Dawson Agency
Wardrobe: Victoria Snee, Isabel O’Neill, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.
Photo Art Direction: Adam Hallmark, Wes Phelan, Banowetz + Company, Inc.

— Team Banowetz