Spring Has Sprung: NorthPark's New Seasonal Campaign Book Is Out

The new spring 2016 “Art of Shopping” campaign book for NorthPark Center, shot at MASS MoCA (Massachusetts Museum of Contemporary Art) in North Adams, Massachusetts, has just hit the stands. Browse some of the new looks for spring photographed against stunning pieces from the MASS MoCA collection in this hot-off-the-press print piece.

— Team Banowetz

Location: MASS MoCA (Massachusetts Museum of Contemporary Art), North Adams, MA
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Valentina Zelyaeva, Women Management
Male Model: Dejan Obradovic, Next Model Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

NorthPark Spring 2016 Campaign: Behind-the-Scenes

Banowetz + Company is rolling out the new spring 2016 "Art of Shopping" campaign for NorthPark Center, which was shot at MASS MoCA (Massachusetts Museum of Contemporary Art), in North Adams, Massachusetts. Over the last two years, we have been partnering with some of the nation’s most renowned art museums and using their collections as backdrops for NorthPark's seasonal campaigns. Here’s a behind-the-scenes video of the photo shoot and a sneak peek of what will be unveiled very soon.

— Team Banowetz

Location: MASS MoCA (Massachusetts Museum of Contemporary Art), North Adams, MA
Client: NorthPark Center
Agency: Banowetz + Company, Inc.
Photographer: Maxine Helfman
Producer: Tamber Johnson, Tamco Productions
Female Model: Valentina Zelyaeva, Women Management
Male Model: Dejan Obradovic, Next Model Management
Hair: Chuck Amos, Jump Management
Makeup: Francis Hathaway, Jump Management
Wardrobe: Rachel Roberts, NorthPark Center
Stylist: Tammy Theis, Wallflower Management
Executive Creative Director: Leon Banowetz, Banowetz + Company, Inc.
Creative Director: Adam Hallmark, Banowetz + Company, Inc.

Hot Property: The Ellis Now Leasing

A new resort-style apartment community located in a highly desirable area in Carrollton, Texas, was the subject of a recent branding project at Banowetz + Company. Our challenge was to capture the essence of the Craftsman-style architecture and the modern, yet warm, concept of the property being built by our client, NRP Group. The residences were designed for younger professionals who value a work / life balance and appreciate hand-crafted quality over mass production.

After some hearty research, we proposed names that gave a nod to the architectural style and the Craftsman movement, yet still felt current and contemporary. Once the name “The Ellis” was chosen, we developed a logo, stationery system, a design elements library and one-sheets that we feel beautifully communicate the vibe of the development. You can check out the branding at their new site: LiveTheEllis.com. 

— Team Banowetz