We’re on a Roll: Great New Work for CoreTech

Banowetz + Company just wrapped up a naming and branding project for a new Dallas-based business that specializes in the rebuilding and remanufacturing of cores used for aluminum machining. These six- to eight-foot-long rolls are used by other businesses in the production of aluminum sheeting. The excessive heating of these cores for this process requires that they frequently be replaced — however, rebuilding them is a much more cost effective option. Here enters our client and their expertise.  

They needed a name and tagline that would help identify just what type of work they do, and that would establish them as specialists in their industry. We presented numerous options, and the client selected the name “CoreTech Industries” with the positioning line “Precision. Performance.” Once we had that determined, we rolled out several different visual approaches to the logo. You can see the one they chose and some of the other options below, each with a little different spin on it.  

— Team Banowetz

A Blast from the Past: The Dunamoo Logo

It’s crazy, but it’s true:“Retro” no longer refers only to the look and feel of the 1950s, but instead can now be a flashback to the less-distant 1980s and ‘90s. (Does that make some of us old?) Well, if so, we haven’t lost our sauce, because we just completed a spot-on logo for Dunamoo clothing (pronounced doo-nah-moo), that takes all of its inspiration from late-eighties and early-nineties thrift store finds. 

With a name that means “to empower,” a young demographic of 16- to 26-years-old, and color schemes and patterns that could have walked right off the set of a Spike Lee film, the project opened the door to the exploration of fun color, bold textures and downright funky typography. A lot of good work came out of the creative process, and our client found a look that captures the essence of their brand — soon to be emblazoned on jerseys, hoodies and other clothing items. Take a look at some of the options and what was selected below. 

— Team Banowetz

New Work: Stationery for Stash nails it

Last year we posted about beginning work with a new client, Stash Design. Stash takes upcycling to a new level, repurposing discarded scrap wood and metal into incredible artistic furnishings, and unique, stylish finish-out for spaces. Chances are, if you been out and about to some of Dallas’ hot spots in the last couple of years, you’ve seen their work.

Our relationship with Stash was initiated with a branding project, where we helped to craft a positioning line and identity for their company. We’ve most recently completed a stationery system that we think nails it. Using recycled paper (of course) we repurposed a collection of sketches and doodles from Gary Buckner, Jr., the creative genius behind the magic at Stash. Gary has been known to whip out a pencil during his meetings with potential clients and let his imagination get to work right on the spot. As you can see, the combination of Neenah Environment Desert Storm paper, Gary’s sketches, and a limited color palette resulted in a stationery set worth writing home about. 

— Team Banowetz